The sports industry today is a wide-reaching business that spans the field of play, from the food and sport apparel to media rights and sponsorships.
The sports market is evolving and the major trends are incorporating athletes in the influencer marketing campaigns.
A few years ago, this industry full of passion had some challenges to face when new companies were trying to compete with big players in the field. Nowadays, partnering with influencers for ads is the newest trend and it’s one of the most efficient marketing strategies.
According to the IHRSA (International Health, Racquet & Sportsclub Association), health and fitness industry reached $30 billion in the U.S. It has been growing for the last ten years and shows no signs of slowing down anytime soon. If anything is accelerating it’s the demand for healthy food, gym clubs, gym apparel, mobile apps and other devices like Fitbit, Apple Watch and Garmin.